Before there was online shopping, there were mail-order catalogues! Buyers would browse seasonal catalogues from merchants and place orders via telephone or postal order forms. Lana Lobell was one of the popular catalogue clothing labels of the 50s, 60s and 70s, which manufactured ladieswear in New York's garment district.
These have to be some of the cutest dresses and outfits we've ever seen! If only we could go back in time and order all of them...
