Blog — 40s

Christian Dior Women's Suits From The 40s - 50s

1940s 1950s 40s 50s black and white christian dior couture designer dior fashion harpers bazaar haute couture new look photography suits

Christian Dior only presented his first haute couture collection at the age of 42 in February 1947. He introduced never-before-seen, sexy silhouettes characterized by the tiny waists, voluptuous busts and voluminous sleeves in a fabulous show. At the end of the fashion show, the editor-in-chief of Harper's Bazaar, Carmel Snow, exclaimed "It's quite a revolution, dear Christian! Your dresses have such a new look!" And thus, this style became known as the "New Look", which would revolutionize the way women dressed for decades.
I find this silhouette to be the most flattering and feminine for women of all sizes and shapes. Enjoy these images of some of Christian Dior's exquisite women's suits. They could just as easily be worn by a boss lady, or even mother of the bride today!

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"Beautiful Girls" Street Style in New York (1944)

1940s 40s fashion life magazine photography street style

Photographer Alfred Eisenstaedt (famous for that iconic photo of the sailer kissing the girl in Times Square) did a street style series of photos for Life magazine in 1944 called "Beautiful Girls". These girls sure are beautiful, but I'm especially swooning over their beautiful outfits which wouldn't look out of place on the streets of South Africa today. It just goes to show how some silhouettes are truly timeless and will always be stylish, even nearly 80 years later!

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Couple’s Fashion From the 1940s

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Seeing the joy and love in the people’s expressions in these photos brought a smile to my face… Scroll down to see how regular couples of the 1940s dressed; from everyday ensembles, to special occasions or at the beach. Via Vintage Everyday

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Style Trends From The 1940s

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Simpler utilitarian designs with strong silhouettes and minimal embellishments were a product of WWII, however this didn’t mean that the everyday dresser couldn’t inject some style and personality into her wardrobe. The starlets of the Golden Age of Hollywood were donning ultra-glamorous, form fitting gowns to show off their feminine curves. Enjoy these images showcasing […]

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